Greater Health Matters is a unique cooperative healthcare initiative of GBMC, the Baltimore Sun, and WJZ-13. The purpose of this initiative is to provide health education and information to the greater Baltimore community allowing consumers to make better, more informed choices to improve their health.
Each month GBMC physicians will provide our community with health information that will both educate and empower. The GBMC specialists will be discussing a different health topic during promotional television spots on WJZ-13, print advertisements in the Baltimore Sun and right here at www.greaterhealthmatters.com. The topics will be relevant and informational to health care consumers throughout the region. So check back every month to see health information from the experts at GBMC.
"This new Greater Health Matters initiative will bring GBMC physicians into the homes and lives of our community, providing individuals and families with the information they need to make informed healthcare decisions," states John Saunders, MD, GBMC Chief of Staff.
Adds Laurence Merlis, GBMC's President and CEO, "GBMC's new health education initiative will provide significant market exposure in the Baltimore area's competitive healthcare environment that will enhance our physicians' credibility and expertise in the local community. The campaign will also proide an important public service by offering the community vital tools necessary to live a healthier lifestyle."
GBMC includes Greater Baltimore Medical Center (GBMC), Central Maryland’s leading hospital; Hospice of Baltimore and the Gilchrist Center, which provides comfort and care to patients with life-limiting illnesses; the Harry and Jeanette Weinberg Community Health Center, which offers comprehensive health and family services to residents of East Baltimore; and the GBMC Foundation, which supports the GBMC mission by managing fundraising efforts. The 314-bed Medical Center, located on a beautiful suburban campus serves nearly 22,000 inpatients annually as well as providing approximately 50,000 emergency room visits. For more information, go to www.gbmc.org.
The Sun is the leading newspaper in Maryland, serving more than 1.2 million readers each week, primarily in the five counties in the Baltimore market. The Sun has published a daily, morning newspaper since 1837 and has won 15 Pulitzer Prizes. The paper is published by the Baltimore Sun Co., which also operates www.baltimoresun.com as well as a community newspaper group, Patuxent Publishing Company and The Aegis, Harford County's community newspaper.
WJZ-TV13 is a leading Baltimore television station well known for news, sports, and community involvement. The television station offers more hours of local news then any other Baltimore TV station and has taken the lead in coverage of health and medical news. WJZ broadcasts Baltimore Ravens, Orioles, Golf, US Open Tennis, and the NCAA basketball tournament. WJZ is a CBS Owned Television Station and is part of Viacom Inc.